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Prop. 63Mental Health: AdWatch

View the factual analysis of campaign ads, as well as estimated expenditures statewide and by market.

TITLE OF AD: "Darrell Steinberg"

Darrell Steinberg, assemblyman and author of Prop. 63, says that a successful program for the severely mentally ill can become available to all adults and children through a 1 percent tax on incomes over $1 million.

Estimated expenditure (as of 10.30.2004): $138,746

TITLE OF AD: "More Among Us"

This first ad by proponents of Prop. 63 states that there are many more mentally ill individuals than we are aware of and they include our friends and family. In order to help adults and children with disabling mental illnesses, the ad argues for passage of Prop. 63 and the addition of a 1 percent tax on personal incomes over a million dollars. The funding would be then be used for "a proven treatment program for those in need."

Estimated expenditure (as of 10.30.2004): $1,219,809